READY TO GO, TRUSTED TO KNOW.

For over 65 years, Tro Pacific has been Australia’s leading industrial and electrical product supplier. With trusted relationships built on reliability, their team comes to the table as partners who deliver a connection to global brands.

I worked hand in hand with a strategist to rename, reposition and rebrand the team. We wanted to continue their legacy as electrical enclosures specific, but show they provide entire electrical solutions. We shortened the name to TROPAC, an ownable, trademarkable name, keeping the legacy name in-place.

I crafted a brand that showcased the box enclosures within the strong O graphic, creating a logo with dimension. I kept the legacy bright red in place, as this was a key element of the brief, but softened it with a palette of silvers and greys, giving more flexibility to the brand. TROPAC have a custom enclosure service, called TROBOT, that we created a custom logo and brand for.

The brand required a suite of logos, stationery, catalogues, brochures, apparel, social media and office signage.

I managed, briefed and worked alongside a team of Senior and Junior Designers at DAIS. This pitch took 30 hours and was signed off by the client without changes.