SPICING UP YOUR WELLNESS.

Salma Yassien has created a following as a herbalist in Sydney, Australia. She originally worked in markets, which saw her brand growing into a Kellyville Ridge clinic and a simple online store.

With her brand reaching new audiences, the time came to create branding and packaging, which is where I became involved as I was the go-to branding agency recommended through the Mia Freedman lady start-up initiative.

I’ve kept the branding black and white, to let the product range take centre stage. The products and clinic are so bright and distinctive that I didn’t want to pull focus. The font Domaine Display from Klim Type is the brand font and I’ve created some simple illustrations of the product ingredients to sit within the H graphic. Packaging design followed, then a simple e-comm site design to launch her product online.