TO NURTURE IS IN OUR NATURE.

This work received bronze in the BADC 2019 category ‘brand suite’.

Habitat is not your average early learning centre. The centres themselves are state of the art, offering individually-tailored early childhood education programs. Nourishment of potential is as important as the nourishment of meals and care.

I worked with Theola to better understand Habitat’s unique position in the market, and articulated this through a rebrand that included a bespoke series of commissioned illustrations by Brisbane artist Sophie Beer. It’s the individual attention to detail that we wanted to highlight within the brand. We created the line ‘to nurture is in our nature’ and photographed individual children, showing this potential and learning in a creative world that surrounds them.

The brand required strategy, branding, briefing the illustrator and photographer, signage and copy-writing.