In 2019 I was contacted by Tracey Watkins, the Founder of Australia based boutique White Label Noba, to help her rebrand and reposition her label.
I worked closely with Tracey and the Managing Director to identify their main target audiences and craft a new monogram, stationery and email design, as well as the bags, tags, tissue paper, signage and everything that a boutique requires day to day. For SS19-20 we collaborated on a pattern design, which Tracey turned into pieces in her collection.
It’s been my absolute pleasure to design for Tracey and her team, seeing the designs on runways (back when events were a thing) and watching this local label go from strength to strength. In 2020 I was asked to design her sale creative for the winter and re-skin the shopify online store.
Email Template Design
Website Homepage Design
Sale Creative & Social Design
Pattern Design for Garments
I love designing a pattern for brands I work with. When Tracey, the owner of White Label Noba wanted a distinct and unique pattern for her SS19-20 collection she asked me to create something she could easily mould between styles.
I drew the below pattern in a day, which Tracey has picked apart and used to create some stunning styles featured below.