Brief
While freelancing at the asos.com head office, I was handed the task of branding and designing the complete summer campaign for 2016. I was briefed by the head of design and pitched 2 ideas to the directors of menswear. The directors unanimously chose their favourite and from there I designed the digital hub of the asos website, animated versions of the logo, image styles and campaign assets for not only the UK market but 5 translated versions of their website. This was approximately 3 weeks work.
Original pitch logos
Option 1.
Handmade stencil cardboard cut outs, scanned in and edited for colour. This option was inspired by wayfinding at the beach and the bright colours of summer.
Inspiration
Workings
Logo
Option 2.
This option is inspired by the retro summer vibes, which tied in neatly with the nostalgic collection that was being released that summer.
Inspiration
Logo
Logo after final approval
Translations
Assets
Desktop and mobile website designs
Animations
Social Media
Image Styles
Shop page headers
Studio Ems 