Travel Associates
CONCIERGE MAGAZINE
View the entire magazine here:
Editor: Helen Hayes
Head of Marketing: Maddison Done
Campaign: Georgia Fyfe & Ruby Biagini
Product: Adam Townson & Ruth Bullock
Head of Design: Emily Woods
Designer: William Shi
ONE OF A KIND ADVICE FOR THE LUXURY TRAVELLER.
As Head of Design at Travel Associates, I led the creative direction and design of the fifth edition of The Concierge magazine. Working alongside editor Helen Hayes, designer William Shi and the marketing team, we created The Art of Wellness, a 92-page publication exploring the connection between luxury travel, wellbeing and meaningful experiences.
Designed for discerning travellers across Australia and New Zealand, the magazine combines editorial storytelling with curated travel inspiration. From luxury lodges and wellness escapes to remote cruises and cultural journeys, each feature reflects the expertise of Travel Associates while inspiring readers to plan their next adventure.
The design pairs immersive photography, illustrations and refined typography to create a premium editorial experience. Every page was carefully considered to strengthen the brand while producing a publication that readers would want to keep, revisit and share.
Pick up a print copy at any Travel Associates store, or access the digital version through the link provided.



















