MORE THAN A MONOGRAM.

In 2019 I was contacted by the owner of Brisbane based boutique White Label Noba to help the owner rebrand and reposition her label.

I worked closely with the owner and MD to identify their main target audience. I used research and analysis to identify their main areas of focus and used this data to reposition their label away from ‘Ascot mum’ territory. Part of this project was to audit their brand and from here, I created a new logo, stationery and EDM design, as well as pattern designs for the bags, tags, tissue paper and everything that a boutique requires day to day.

After the brand project finished, I worked with the owner for two years, helping to art direct three campaigns, I created patterns for clothing designs, redesigned the shopify website and worked with a strategist on a social media plan.