THE SOUL OF KINGSCLIFF.

Kai comprises 14 luxury beachfront residences that bring the seclusion of the rainforest and the magic of rolling surf together. Kai is the quintessential coastal residence for a life that nourishes the soul.

I led the project, developing a brand designed to celebrate Kingscliff’s coastal identity, its longboard surfing heritage, natural textures, and relaxed pace of life. On site, I conducted localised research, capturing objects and textures from the surrounding environment. These became the foundation of the visual language, flowing across brand assets including postcards, the printed brochure, and website.

I managed and collaborated with a multidisciplinary team of digital designers, videographers, photographers, and artworkers to deliver the project across all touchpoints.