THE SOUL OF KINGSCLIFF.

Kai comprises of 14 luxury beachfront residences that bring the seclusion of the rainforest and the magic of rolling surf together. Kai is the quintessential coastal residence for a life that nourishes the soul.

I lead the project and created a brand that was built to celebrate Kingscliff, the longboard surfing history and the relaxed atmosphere that make this place special. I walked the beach outside the development to conduct localised research and bring in a local aesthetic of the area to the project. On this site visit, I found objects to capture, shoot and edit. These became the main assets of the brand and flowed into postcards, the printed brochure and website.

I managed, briefed and worked alongside a team of Digital Designers, Videographers, Photographers and Artworkers at The Property Agency.